Generate Free Leads and Traffic Using Article Marketing

December 28, 2012 · Posted in Article Marketing · Comment 

Just about anyone and everyone that is marketing online will agree that generating targeted traffic and leads is the lifeblood of your online business.

While there are a few different techniques to generate free leads and free traffic, I always like to recommend free methods that people can learn to master because these are the type of marketing skills that people need and can use in the future. Once learned, these skills will serve someone for years to come.

Article and video marketing are very popular methods for marketing online today as well as twitter and facebook. Facebook, at this time, is very popular and the benefits is that there is a lot of control with marketing on this social site along with the fact that many newbies already have and are somewhat familiar with facebook.

Right away you can see that there is quite a bit of information out there that you can learn easily to start generating traffic and some generate free leads to their sites and programs. This article will concentrate on using Article Marketing and other articles will follow covering the other methods at a later date.

First of all, I always hear the same thing, “I don’t know how to write an article,” or “I’m not very good at writing.” The good news here is that you aren’t going to have to learn how to write or become an award winning author. If you currently struggle with writing, realize that you are in good hands. Simply go to your favorite search engine, type in the keyword or key phrase with the word articles behind it and you should be able to get quite a few articles from different directories. Copy an article you like and paste it into a notepad file. Open another, new notepad file next to the article and rewrite the article paragraph by paragraph in your own words. Viola! You have a unique article

The key here is to make sure that you are using your keywords about 2% to 3% of the time. You want to make sure the document is keyword rich, but you also want to make sure that it “flows” well as you read it.

When submitting this article, most article directories are going to provide an author’s resource box. You will be able to put links back to your blog post or site in this box. I would put two links back to your program or site in this box or maybe you will want to put a link back to your blog or website and another link back to your program’s capture page. If you have produced a video, this is where you would put a link back to your website.

Being able to generate free leads and targeted traffic is not very difficult. You must remember that one of the most important things to keep in mind is that consistent effort is key to your success with these or any methods. You don’t want to put forth the effort for a week and then do nothing for two. While anything is better than nothing, you will want to focus for thirty days or more before letting up, this will ensure that you will get some good results for the work that you do. In no time you will generate free leads and free traffic.

Want to learn how to generate free leads, then visit Mark Graham’s site on how to choose the best article marketing strategies for your lead and traffic generation needs.

Article Marketing

Free SEO Tools From Google Every Site Owner Should Use

January 27, 2012 · Posted in SEO & SEM · Comment 

Google’s Webmaster Tools are a great bunch of free SEO tools that can help every beginner SEO get some real actionable insights into what to do to a website to get better results. Here’s how you get started with these free SEO tools.

Google’s free SEO tools are great at guiding you to obvious sources of trouble on your website.

Once you enter Google Webmaster Tools, you’ll see on the left margin, under Diagnostics, a tool that they call the Crawl Error tool. This is a great tool to use to find out what Google’s crawl robots find to be wrong on your website – all the broken links turn up right away.

For the longest time, Google has been clear that duplicate webpages are bad SEO. But websites still get careless with this. Thankfully, Google’s free SEO tools will tell you where according to Google on your website, there is duplicate content. HTML Suggestions under Diagnostics, gives you the Duplicate Title Tags tool where you get this information. Even if you don’t have title tags duplicated, this tool is a great way to see if your page titles are really individual-looking.

Wouldn’t it be wonderful to see how much of your site has been crawled by Google?

You’ll find out with the Crawl Stats tool under Diagnostics. They give you a graph showing how long Google’s robots have spent crawling your website. If your website isn’t designed for top performance, you’ll find that Google’s robots spend a long time on your website with relatively little to show for it. That will tell you that you need to do a bit of a tune-up on your website.

Keywords are everything with SEO success. What kind of keywords does Google see your website using most commonly? You’ll get a list with the Keywords tool under Your site on the Web. Click on every word that’s shown, and Google will tell you which pages are the most relevant to that word, and all its variants. This can be great for your keyword strategy.

Find out what keywords mostly lead people to your site? The Search Queries tool under Your site on the Web is what you use for this.

Everyone knows that the back links are where all the action is when it comes to getting rankings on Google. Is there a tool that will help you check for the health of your back links? There certainly is. Look for Links to Your Site under Your Site on the Web.

Finally, if you want an option to Webmaster Tools, my pick for best free SEO software is Traffic Travis. Try the free version to see if you like it. I like it a lot as it is user friendly and easy to learn how to use. It is one of the tools I use on a regular basis. Get it below!

Internet Marketing

Free Online Advertising for Small Businesses

January 13, 2012 · Posted in Advertising & Site Promotion · Comment 

Many major online destinations like Facebook and Google, are offering free online advertising to small businesses. What are you supposed to make of it? Is there a catch?

If you are already an AdWords customer with Google, they’ll give you free coupons from time to time.

Back in October 2011, Facebook came out with its small business offer – $10 million worth of free online advertising to all the small businesses of the land, they said.

They are looking to encourage small businesses to experiment with social media advertising to see how it could help them. If you like it, they figure, you could in the future, pay for the services.

Facebook is hardly the only one. HotStop is giving away $250 worth of free advertising to small businesses. LinkedIn does it to, though it is not so much a regular program with them as a kind of promotion from time to time.

The free online advertising offers certainly could not have come at a better time. Small businesses are just barely beginning to recover from the ravages of the recession of the past four years, and a little help trying to grow their business for free could be a great idea.

So what happens when you take advantage of these offers?

Go to HotStop, and your ads, show up when you search for anything – quite the way they do on Google. What that means is, if you run a small HVAC installation business, your free advertisements will show up when anyone searches for anything related like “home insulation” and so on.

So if you want your free advertising, what do you have to do? On HotStop, you just have to put a link to HotStop on your business website. And that is all there is to it.

HotStop is great for geographical advertising. They know where every business is. So anytime anyone searches for anything in that area, your ads show up.

Facebook will offer $50 worth of free advertising to small businesses in quite same way. Facebook has even organizing a nationwide campaign to show businesses how Facebook advertising is great for business. They have seminars, tutorials and workshops all over the place.

If you’re bit critical as to why they would want to do this, it is just the old business trick of giving out a free sample hoping you hook a customer who will stay for the long haul.

 

Doing a Google Rank Check of Your Website

January 7, 2012 · Posted in SEO & SEM · Comment 

To see your website rank at the very top on Google’s listings is obviously a great thing and why you want to do a Google rank check. Any website that makes it to the top of Google’s listings can rightfully expect tons of traffic, sales, great word of mouth and everything else that goes with being where people can see you.

There are all kinds of uses for Google rank check. Of course, there’s always doing a search for the keyword phrases you’re aiming for and manually checking what page your website shows up on.

But perhaps much more important is what you can do by spying on your competitors.

Whatever keyword phrase it is that you are anxious to attract visitors to your website for, you want to look on Google to see where your competitors are. You want to use on Google an important keyword phrase that you’re trying to rank for, and you want to look to see who’s above you on the results page or who’s catching up.

Basically, once you decide what keywords you are going to aim your website at, you want to keep a close watch on how your website is doing for that keyword. Doing this will give you a clear idea of how to do well against the competition.

When some upstart competitor comes up and takes over your spot at the top of the listings, you will be able to go over their website and find out what they’re doing that you’re not. Doing a Google rank check every now and then will help you react quickly.

Okay, how exactly do you going do a Google rank check, anyway?

Well, the easiest way would be of course to do it manually – you just search on Google for the keyword phrase you’d like to rank for, then go down the list to see where you are.

Of course, if your site isn’t in the top 10 results pages, this can be a bit difficult and time-consuming. And anyway, the search engines all use personalization. They put cookies on your computer to try to see what you’ve searched for before, they look at your specific location to see what kind of results happen to be popular there and so on.

Whatever results you get may not be the same as what real searchers get when they search from another city or something. So a manual search like this may not entirely be accurate. If you used a proxy website though, you might get some usable results.

What you can do instead is to get rank checker software. You can pay for an excellent  full-featured tool such as Traffic Travis (I personally use and like this one) or Keyword Elite  if you want, but there are  free tools available, too.  If you want to go the free route,  the Firefox browser, for instance, has an extension called Rank Checker that retrieves ranks for you, but it can be somewhat inaccurate.

Whichever way you choose to do a Google rank check, looking at your position on the major search engines and hundreds of minor ones as well, is important to winning in the SEO game.

Internet Marketing

Is Using Facebook for Business Still Popular?

About a couple of years ago, you couldn’t open a business magazine without running into an article written by a business expert who told you that Facebook and Twitter or spectacular ways to get in touch with your customer base. They would tell you that if you didn’t have a great plan to do with using Facebook for business, you were going to be left behind.

And yet, it would appear that few among America’s biggest corporations have been taking this advice. Go to their Facebook pages or their corporate blogs and it’s obviously been a while since anyone’s bothered to update anything.

What does this mean though? That using Facebook for business is no longer a good idea? Is that why only one in four large corporations has any involvement in these or even pay attention to the ones they already have?

The study, if you are interested in it, was done by the University of Massachusetts at their Center for Marketing Research. What they have found out is that the idea of using Facebook for business, while it may be beginning to become unpopular with big businesses (the Fortune 500 and so on), is still quite the a hit with small businesses.

This is not to be taken to mean that large businesses just don’t care about Facebook and Twitter altogether though; about two out of three large corporations still do use it. But they don’t do so in a regular fashion, and there don’t appear to be many new companies jumping on board the social networking bandwagon.

So why are large companies doing this? If using Facebook for business is good enough for small- to average-sized businesses, why should it be any different for large businesses? Well, it could just come down to the generation gap. The larger businesses, built decades ago, were formed to a different kind of internal philosophy. It’s like you can’t get an older person to really be interested in Facebook the way a 20-year-old might be.

Large corporations are just extremely protective of their position in the world. They’re afraid of participating and somehow losing their edge or losing their mystique. What might happen, they feel, if they were to just go and directly engage with their customers in a way that that competitors could see and they somehow learned too much? That’s the thinking there.

Of course, this is wrong. What they fail to realize is that people are going to be thinking things about them whether they like it or not. If they go and participate directly, they’ll have a chance of appearing humble and approachable. Otherwise, they’ll just be able to think going about the company, whatever they will.

The Truth Behind SEO Myths

October 25, 2011 · Posted in SEO & SEM · Comment 

You can find many myths about search engines circulating the internet due to a widespread misunderstanding of how the search engines work. What happens is that people have mistaken ideas and then repeat them to others, causing these myths to spread quickly. In this article we will be discussing such myths that you should avoid at all costs.

Let’s start with the idea that you have to optimize long tail keywords in order to have them rank well. You can find this myth in many Internet Marketing circles.

But no, you don’t need to do any optimization work for the long tail keyword phrases, mainly because they are already uncompetitive and not many people are searching for these keywords in the search engines. That’s why it’s simple to rank for long tail keywords.

As long as you put these keywords into your content, you can rank for them, though this is not optimization. There’s nothing more to it than that. Long tail keywords are worth targeting because you don’t have to spend time on optimization for them.

Another myth is that you should use the words from your Meta tag on that particular page. While this is a myth, it is still widely believed and taught by SEO professionals. These keyword tags are meant to be used to find words that don’t already appear on the page. The main point, however, is that neither Google nor Yahoo use these tags for ranking.

There is also a myth regarding your page content. People think that they need a minimum number of words on their site to help boost their rank. But there is no real optimal number that you should use as far as your content goes.

People assume that more words means they can make use of keywords better. But that doesn’t mean having a shorter copy doesn’t work well.

Search engine optimization is something that will take you some time to get good at. You may get stuck in certain places, so don’t be afraid to ask questions and do research so you can move forward.

If you keep studying and applying your knowledge, you will be able to achieve better ranks for your sites, even if you make a few mistakes along the way.
Zach and his company of SEO specialists invite you to send in your website to acquire a no-obligation, in-depth and yes, Complimentary website analysis. Take a look at their SEO Singapore company website for the wide of range Website Optimization Services they deliver.

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Is AdKeeper Online Advertising Company A Good Idea?

October 24, 2011 · Posted in Advertising & Site Promotion, Banner Ads, Internet Marketing · Comment 

A new online advertising company called AdKeeper believes it knows how to give Internet users what they want.  The company’s entire business is based on how it believes people actually want advertising; only, they want it when they are ready for it.

It’s not that people hate advertising; it’s just that when these things appear everywhere, whether you’re ready or not, they can be a little bit annoying.

While it may not be very easy to block out advertising on television, on the Internet, it’s pretty simple – you just get a browser add-on like AdBlock Plus. Right away, your time on the Internet is free from advertising bother. Of course, this kind of changes the whole game of how the Internet is financed.

When an advertiser participates in the AdKeeper advertising program, he sees a little AdKeeper logo in one corner of his ad. When a website user comes along and looks at the ad, he can just click on that button and have it stored in his user account. Yes, this is an online advertising company that gives you the freedom and the ability to save advertising.

Now anyone’s going to take a look at this business model and wonder what planet it comes from. As far as anyone knows, people go to any kind of lengths to avoid advertising. Who would want to save them and look at them later?

AdKeeper would like to believe that people do like some advertising; if they didn’t, would Google be able to make its billions selling advertising on every square inch of space available?

People do click on those advertisements. Because they find that they provide them with some kind of valuable product or service. If advertisements are valuable enough that people will click like crazy on them and send billions Google’s way, surely they would think sometimes to save those advertisements as well.

Still, most people, admittedly, find online advertising distracting. That’s why less than 1% of people who come across an advertisement actually click on anything. People generally tend to hate something a lot more than they have to when they have no control over it.

With something like what this online advertising company offers, it puts the user back in the driver’s seat. It makes him mind the whole intrusiveness of online advertising less. In fact, advertising that’s done this way gets clicks a lot more successfully than advertising done the normal way.

If you are used to seeing Facebook Like buttons and Google +1 buttons everywhere, prepare to see AdKeeper K’s on every online banner a year from now. Some of the country’s biggest advertisers are already using the services of this online advertising company.

 

Article Submissions Does Size Matter?

October 19, 2011 · Posted in Advertising & Site Promotion · Comment 

Just how important are article submissions? It’s a pretty well-known SEO rule that adding content regularly to your website lands you in Google’s good graces as far as organic search rankings goes.  Obviously, you want to get as many articles published as possible.

You might be wondering how long should each article be though? Is something shorter than 200 words, like the typical blog post are, completely sufficient?

Or is a mini 500 word article enough? Does it matter how long your article submission is?

In truth, there is no specific rule that can qualify an article submission length as better than the next. But there are more important consideration than mere article word count.

A lot depends on whether your website is designed in a way that pleases search engines more than people. If you design your website to appeal just to the search engines, you could come up great in Google’s books, but lose out when visitors turn away disgusted.

Take for instance the way some people design their home pages. They know that the more content there is on the home page, the more link equity they stand to get. So they put all their new content on their front pages and are afraid to move anything off the home page.

They’ve got it all wrong though. The front page only has to have new content and not just a lot of any kind of content. Keeping a cluttered home page though will certainly turn visitors away.

One of the best ways to make every article submission count would be to make sure that  the writing is logically laid out. Good article writing practices involve the use of sub headers, ideas broken out into paragraphs, and stuff that is to the point.

And remember, content that’s not entirely unique gets caught out by Google. With the word count question, a good way to go about it would be to use as many words as your ideas require.

People who use article submission websites try to go for a specific and arbitrary word length. That makes all articles nearly 500 words long or so. That’s not a natural way to go about writing articles, and everyone knows it.

Google has algorithms to determine how relevant something is. It looks for national writing. This means that it doesn’t value an approach where as few words as possible are used – that’s not how natural language goes. Writing articles based on natural language now is getting to be as effective as writing around long tail keywords. And that is good news.

If you would like to add your article submission to this site along with hundreds of others, sign up at Unique Article Wizard.

Internet Marketing

SEO Mistakes To Check For Even If You Use An SEO Expert

October 19, 2011 · Posted in SEO & SEM, Web Design · Comment 

Even with the best SEO expert working on your website, you want to check for a few SEO mistakes yourself. You hear stories all the time about how even the best experts in any field can make fundamental mistakes. You don’t want that to happen with your site. Here is some of what you can do.

How did your SEO expert look for the keywords to use to target your website at, for instance? Usually, everyone uses the Google AdWords Keyword Tool.

That’s fine, but there are little checkboxes that the tool has that you can use to set your search for Exact Match results or Broad Match results. For even an experienced SEO expert, it can be quite easy to forget to switch the search to Exact Match. With Broad Match selected (which is the default selection), the search results you get will be useless.

Every website is supposed to have something called a Robots.txt file.  It has instructions for search engine robots that come visiting. Sometimes, by accident, a Robots.txt file can include a Disallow instruction for the search engine robots.

This happens when your web designer forgets to allow spiders on page after using a meta robots no-index meta tag. It’s just one of the simple SEO mistakes that can get overlooked.

Ever visited a consumer retail website that was littered with strange technical language? For instance, you visit of a car service shop to look for lubes and you find that they keep using the word Lubrifiant everywhere instead.

When a website is designed in close collaboration with the tech heads of the company, often, words like this creep in. It can happen everywhere – the website of the shoe company or a clothing company. And it’s not just keeping geeky words out.

Often, if you do have the right word in mind, your website can end up using the wrong keyword. For instance, would you have guessed that for a bank trying to advertise car loans on its website, use of the term “auto loans” would be wildly successful, while the term “car loans” would be completely unsuccessful?

Sometimes, as far as optimizing your website for search engines is concerned, the difference between “auto loans” and” auto loan” can be quite major. You need to make sure that your SEO and your web designer have that keyword discussion before they even think about your website. You don’t want to fall to these elementary SEO mistakes.

See more free Internet Marketing articles by professional online marketers. Want to add your name to that list and submit articles? Learn how at by clicking here.

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Bulk Email Marketing Campaign Without The Spam

October 18, 2011 · Posted in Advertising & Site Promotion, Internet Marketing · Comment 

It is a thin line that separates bulk e-mail marketing from spam. It can take a great deal of market knowledge to make sure that your business treads on the right side of that line.

Here is a quick way to find out if your bulk e-mail marketing campaign is keeping itself clear of spam territory. A legitimate campaign usually gets a 15% response rate from recipients of emails. A spam campaign on the other hand is in the low single digits in the response it gets from recipients.

Not only does sending out unsolicited and unwanted e-mail make people think of your company as of the spam-sending bottom feeding kind, it gets you into trouble with your Internet service provider who might block your bulk e-mail marketing campaigns in the future. This is what you need to do to make sure that your campaign does everything it can to be effective, and still stays legitimate.

Every e-mail marketing campaign needs a mailing list. You need to make sure that your mailing list is opt-in rather than opt-out. Whatever way you choose to gather e-mail addresses of potential recipients, you need to make sure that you have their permission.

For instance, if the people you’re sending mail out to are former customers, you could have placed a check box on their last order form, asking them if they would be okay with receiving future product promotion. You could also appear particularly polite by sending e-mails out asking people for their permission to add their name to your mailing list.

That might particularly disarm them. Under no circumstances should you ever buy e-mail lists from third parties. No company that sells e-mail lists to anyone with a little money is a legitimate company. Do that, and you open yourself up to being labeled a spammer.

Even so, even with all this care taken, it is possible that names of recipients appear on your list that aren’t willing to be sent stuff. Every bulk e-mail that you send out has to include an Unsubscribe option. If you don’t do this, e-mail servers sending outbound e-mail programs are likely to mark you as a spammer. And then, you won’t be able to send out legitimate and regular business e-mail without getting filtered out. Every department in your business that uses some kind of e-mail marketing needs to be made aware of this.

Every e-mail company out there has at least a reasonably functional spam filtering these days. Most email spam filters look for certain telltale words and signs that tell them that they’re looking at spam. For instance, cast an eye over your e-mail account’s spam folder. Do spam senders write their subject lines in capitals, or use embedded public images or send attachments? You want to make sure your email doesn’t do that.

For bulk email marketing mailing list we use AWeber. You might want to give them a try as they are highly reputable and meet most individual and small business email needs. See the video below.

 

Get Started Today For Only $1! – AWeber Communications
 

Internet Marketing

Social Networking Development for Small Businesses

Is social networking development the Emperor’s New Clothes? Read any article on small business success today, and you’re more than likely going to hear about it at some point.

The reality today is, no matter what you do, it’s all bound to come to naught if you don’t leverage yourself as hard as possible on the social networking sites. It doesn’t matter if your line of business really doesn’t lend itself to that kind of consumer interest, social networking development is where success lies for you, they seem to want to convince you.

For the most part, businesses are really buying this line. Everywhere you go these days, every object you pick up, it’s plastered with something about Liking some company on Facebook or following someone on Twitter or watching their latest video on God-knows-what on YouTube.

Is social networking for everyone? Or are businesses just going along with the flow and doing what’s expected of them because they’re afraid of losing out? Here’s what businesses need to know about social networking development before they actually jump in.

One of the first things about the social media that attracts the small businessman is that it is obviously free. You just go in, write a few things, and win a following – that’s the feeling business owners have, heading in.

The thing is, unless one intends to do precious little more than post one’s website address and a couple of photos of the storefront on Facebook, it can really be quite expensive to hire staff with the right kind of talent to make a good impression for your business on the social media.

With blogs or microblogging on Facebook, as any small business information resource will tell you, poor quality engagement can actually do damage to the image your business has.

One of the biggest parts of engaging your customers on the social media is that they expect free giveaways all the time. That’s the nature of the game with every business. At the very least, doing a serious job with social networking development is going to cost even the tiniest business about $10,000 a year.

Certainly, every business should take time out to put up a placeholder page on Facebook and Twitter. Even if they know that their customer base is an age group that has no interest in social networking.

But beyond a placeholder page that has a link to a website, not every business exists in a space that can draw customer interest.

People certainly want to talk to you and engage you if you, say, sell computers or things that someone needs on a regular basis. If you sell flowers, you can engage the wedding crowd; if you sell stationery, you can probably engage parents.

But how does social networking development work, say if you run a parking lot or if you run a funeral home? There are some things that people just don’t want to engage in discussion with on a regular basis so use some common sense. There are other ways to promote your business.

You can find more internet marketing articles by SEO expert Wren MacKenna on Azetasites.

Internet Marketing

Turn Website Visitors Into Likes and Followers

What is it that you need to do to convert website visitors into Facebook Likes, and Twitter followers? With all the buzz  in the air these days for what social networking can do for your business, learning how  to engage the people who visit your site is a skill worth cultivating. Here are some tips.

The Facebook Like button is easy enough to install. Once you do that, you get to access the Insights analytics platform that Facebook runs to see how exactly are Like button is performing. Now people tend to feel good about things that they know other people feel good about.

That’s the beauty of the Like button. But if yours is a less active website, you don’t want to particularly highlight how there aren’t that many Likes that you can boast of. In such a case, using the standard Like layout would be best.

Where you place your Like button can have a lot to say about how many website visitors you succeed in converting as well. Sometimes, Facebook’s other popularity option, the Recommend button, can be a good thing to have too. A recommendation by someone is a stronger kind of approval than a mere Like.

Let’s turn our attention to Twitter. When you put the Twitter button on your website, you don’t really have much choice in how the button appears, what it does or what kinds of action you get to offer the visitor. The only option with a Tweet button is that website visitors can tweet once they press it. So how do you get your websites visitors to become your Twitter followers?

The great thing about adding a Twitter button to your website is that you have the freedom to give it any kind of appearance. You can be as creative as you wish in designing an icon, graphic or anything else to get people to click on it.

A good way to get people to follow you on Twitter would be to publish right there, a stream of your recent tweets. People like to see an active Twitter account and can be enticed into joining.

With the standard Twitter button, the website visitor has to actually leave your website and enter Twitter to do anything. You could design a button though to allow a website visitor to remain on your website while they decide to follow you on Twitter. Website visitors can be given the option to follow you right from your webpage with the standard Twitter button. Once a visitor completes a tweet coming out of your webpage, they are automatically given the option to follow you.

Online Reputation Management Services

October 17, 2011 · Posted in Advertising & Site Promotion · Comment 

Why would you need online reputation management services? The Internet can be wonderful for how it allows you, if you can think of the right keywords, to call up information on just about anything – any person, any organization. That is a wonderful amount of knowledge at your fingertips, certainly; but when the information concerned is unflattering, it can be a thorn in your side that never goes away.

It never goes away because the Internet never forgets. For instance, let’s say that you used to work as an innocent assistant to some corrupt person at AIG and your name would come up in the news around the year 2008 in relation to the collapse of insurance giant because reporters would quote you about what your boss said.

Anyone who tries to date you or employ you today, when they look your name up on the Internet, is probably going to see your name associated with the corrupt people at AIG. And they’re going to think you’re a scumbag. Have you ever been arrested for anything and had your name appear in some local newspaper? a

Anyone you date or anyone you try apply for job with is going to see that the moment they type your name into Google. This kind of total recall can be very inconvenient at times. What do you do when this happens to you? You look up “online reputation management services” on Google, of course.

You’re asking yourself why do you need online reputation management services – they sound expensive. You can distinctly remember how articles about online reputation problems always ask you to do something yourself like writing to websites that publish unflattering stories about you to ask them to remove those. a

Sometimes, you can get asked to try to drown out the negative results by working hard to put enough good things about you on the Internet so that those would turn up first. Well, those who have tried those have often failed. And that’s when they turn to these professionals.

So what do these people do that they are able to bury topless Mardi Gras pictures, information about being offloaded from a plane after an altercation with a flight attendant and so on? What they do is, they use their knowledge of how the search engines work to bury unflattering information in the tenth page of any search engine results.

When anyone searches on Google or Bing for their client, the search engines will look at how there are hundreds of blog posts out there that point to a few flattering pages about that client. And the search engines will then decide that those flattering pages must be the most important things to report to the searcher.

One thing that online reputation management services do that ordinary people never would never be able to is, they work a very large network of blogs around Internet. Any time a client walks up and asks to have unflattering webpages about them buried, these services will tap, say, 200 of their blogs and post news in those blogs pointing to about some good web page about their client.

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